We created "Performance Denim" to show the new product techs of Levi's jeans for the 2019 season. This campaign tells the story of a group of talented people that have made of their work a lifestyle and denim is in the center of everything. A former professional World Tour rider, a custom biker and a chef, canalize creativity through their work day by day. The result is an inspirational branded content campaign that shows their work standards.

Idea, Conceptualization and Creative Direction by Helsinki
Talents: Christian Meier, David González and the Colombo brothers