We created "Performance Denim" to show the new product techs of Levi's jeans for the 2019 season. This campaign tells the story of a group of talented people that have made of their work a lifestyle and denim is in the center of everything. A former professional World Tour rider, a custom biker and a chef, canalise their creativity through their works day by day. The result is a inspirational branded content campaign that shows the work standars of them.
Creative Direction: Helsinki
Director: Adrian Rodd
Photo: Ginés Díaz
Talents: Christian Meier, David González and the Colombo brothers