PUMA Southern Europe went back on track with a new strategy to positioning Running category as one of the top five in the market. Our proposal was to create a 360º campaign with Cristina Pedroche (Brand ambassador) in the center of the content. The credibility and notoriety of the character helped us to reach a massive audience through all the channels; In store, Digital, OOH, Social and E-commerce. In order to get an easier and faster recognition we worked with a modular layout, what it allowed us to show product details and the ambassador in context in the same image.
Strategy, Idea, Creative Direction and Graphic design by Helsinki
Direction and Photography by Caterina Barjau