Accelerate & Adrenalina
A new (virtual) campaign for PUMA and LaLiga.
Due the COVID-19 confinement, we had to make a decision on how to communicate the new balls for the season 20/21. We couldn't shot outside and we had to keep "The heart of LaLiga" pumping. So, we decided that a 3D environment would be perfect to represent, in a spectacular way, the new balls of LaLiga.
3D allowed us to create a consistent pack of campaign assets for TV, Social Media, Ecomm, Retail and OOH channels. And when we finally went back to the streets, we celebrated it with a Street Marketing action in Madrid.
Creative Direction by HELSINKI
CGI/3D by Andrei Warren
Music by Pional