BORN FROM BRAVERY is the story about a city and how it became in one of the most powerful spots at the Mediterranean Sea throughout the history. The Valencia CF New Kits is an iconic pack of shirts inspired by the city and its buildings; Lonja de la Seda, Mercado Central or the Mediterranean Sea are the prints used in this collection to reflect the Art, Architecture and Culture of Valencia. For this 360º campaign we created a pack of assets with a strong visual approach; Spot, Creative and Art Direction, Campaign visuals, Manifesto's postcard, Social media content and photography.

Creative and Art Direction by HELSINKI
Photography Direction by HELSINKI
Production by The Royal Family Films, Sunnyday and HELSINKI